Make The Most Of Your Internship in 7 Easy Steps
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you lot know or have never met yet are googl'ing you. Let's face up information technology, y'all're even google'ing yourself! At the end of 2007, the Pew Internet Research Team constitute that 47% of people search for information near themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty condom bet that pct has climbed to over 50 or 60% by this year.
Some people might can information technology ego-surfing, only information technology'due south actually a good do to meet what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more near y'all. Hiring managers want to see if you have a clean record in Google, which is your permanent tape because every motility you brand (aye even a web log comment) is stored there forever. Before I went on a 2d date once, the daughter Google'ed me. If she hadn't liked what she saw, the 2nd date wouldn't accept happened. Attempt doing it correct now and see what you go.
At that place is no hiding from Google!
Google keeps track of just about everything you do on the internet. It patrols and captures your online beliefs, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the cyberspace, other people are talking about y'all, which means that Google has a consummate picture (almost similar an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a periodical of your life. Your children and children's children volition be able to find out everything virtually you when they grow older. "Mom, look what I merely plant out about Dad in Google." Your personal make can't hide from Google. There is 1 major exception to this though.
Mutual names
If your name is common, such every bit Mike Smith, and then it will be very difficult to own your Google results. There are over 54 one thousand thousand results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the elevation ten results, that may be achievable, if yous either become very famous or piece of work extremely hard at building content each and every day for your entire life. At the historic period of sixty you might notice out that Google inverse their algorithm and yous'll lose all that hard work. The point beingness is that you'll accept to differentiate your name in order to rank high. I typically recommend you lot use your middle name or a nickname in this case. The worst example scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they go mass media attention, which means traditional media sources (NY Times, ABC News) write manufactures about them. These sources rank extremely loftier in Google. Nosotros're talking Google PageRank's of eight and higher! Your blog posts about these celebrities will never end upward on the top xx results for their name unless you are Perez Hilton. If your name is the same equally a celebrities, yous are in big trouble. Try searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't have whatever friends with these names, but even with C-level celebrities, yous don't stand a chance. If you are stuck with a celebrity proper noun, I suggest that y'all build your brand around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, you might have been made fun of people of your unique name because information technology was "different." Although you were ostracized and made fun of, correct at present you get to laugh at everyone else! With a singled-out name, yous are able to hands manipulate the results for your name on search engines. When y'all go to your high school reunion and see your friends, you'll go the terminal express mirth because you lot can be visible and control perceptions, while they merely cannot. When yous Google your name, whether yous have results that reverberate your brand, y'all'll run into how difficult it volition be to rank high for it or not. Depending on the competition, it may take yous a few days or a few months. Over time, if you piece of work very hard, you'll own the peak ten results for your name.
In my next mail service, I'll talk near what you can practice to gain command over your Google results and let your personal make smooth through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/make-the-most-your-internship-7-easy-steps.html
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